Linkedin Playbook
LinkedIn is a powerful platform for building your professional network and growing your business... AND still so few people use it to it's full potential.
With over 740 million users, it’s a great place to connect with industry leaders, potential clients, and even future employers.
BUT how do you stand out on this crowded platform and reach your target audience?
Jasmin Alić nailed it... he developed a playbook that really grabbed our attention.
AND today we are going to share it with you. (Follow him for more know-how👇)
According to him the key thing you have to do is ENGAGEMENT. (Link to his full post and examples can be found at the bottom)
Linkedin: Posting Only VS. Posting & Engaging
Many people make the mistake of simply posting content on LinkedIn and hoping for the best.
While posting your content is important, it’s equally important to engage with your audience.
Engaging with others on the platform can help you build relationships, increase your visibility, and ultimately grow your following and audience.
Types of Linkedin Engagement
There are many different types of engagement on LinkedIn that you can leverage, including commenting on others’ posts, responding to comments on your own posts, connecting with others, and sending messages to others.
Make sure to diversify your engagement tactics to maximize your reach and build strong relationships.
Effects of High LinkedIn Engagement
It’s important to understand that high engagement on LinkedIn can lead to higher post performance, growing your following, and ultimately building your professional network.
The more you engage with others on the platform, the more likely you are to be seen by others and build valuable relationships.
Here are Top 10 LinkedIn Tips from Jasmin that you can do for Engagement 👇
Comment with intent: When you comment on others’ posts, make sure your comments are thoughtful and add value to the conversation.
Engage strategically: Don’t just engage with anyone on the platform. Be strategic and focus on engaging with those in your target audience.
Find your audience: Use LinkedIn’s search function to find others in your niche or target audience.
Outreach strategically: Don’t just connect with anyone on the platform. Be strategic and focus on connecting with those who can help you reach your goals.
Personalize your outreach: When you do reach out to others, make sure to personalize your message and explain why you want to connect.
Outreach doesn’t mean pitch/sell: Don’t use your outreach messages as an opportunity to pitch or sell. Instead, focus on building relationships.
Respond to comments: When others comment on your posts, make sure to respond and keep the conversation going.
Tag people whenever you can: When you tag others in your posts or comments, it can help increase your visibility and reach.
Add a pin emoji 📌 to your post: Adding a pin emoji to your post can help it stand out in the LinkedIn feed.
Daily application: Set aside 15-30 minutes per day to engage on LinkedIn. Create a daily engagement list that includes 10-20 creators in your niche who post consistently.
Pro Tip:
To increase engagement even further, consider sending a direct message to your target list before you post. This can help build relationships and increase engagement on your post.
Follow the link to his post & see some cool examples... that will make it clear on how you can apply this. 👇
In conclusion, LinkedIn engagement is key to growing your following, building relationships, and ultimately achieving your professional goals. By implementing the tips outlined in this playbook, you’ll be well on your way to success on the platform.
Remember to be strategic, focus on adding value, and take the time to build strong relationships with others in your network.
Here is some more content that helps to enhance your sales game:
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